Dominion Enterprises is a leading marketing services company serving the wide-ranging needs of many industries including real estate, apartments, specialty vehicles, automotive and travel. With best-of-category magazines and websites, Dominion Enterprises is one of the largest providers of highly targeted classified advertising. Their brands include For Rent, boats.com, Homes.com, HotelCoupons.com, CycleTrader.com and Commercial Truck Trader – all reaching millions of consumers.

The Managing Directors of each of the businesses were required to work more collaboratively as a product was created that could benefit clients across all brands.  The MDs had been recruited for their independent, entrepreneurial attitude and found the idea of collaboration and the potential that it would “slow them down” a real challenge.

Services provided

  • 1-1 consultancy with the President of Dominion Business Solutions and his Direct reports who were MDs of the businesses under him
  • Development of a collaborative contract that allowed for personal freedom balanced with a team conscience
  • A collective vision that was clear enough to set boundaries but allowed innovation and individualism within it
  • Teambuilding using Patrick Lencioni’s “Five Dysfunctions of a Team” philosophy and measures relating to Organisational Health
  • A People Plan across the brands
  • Support for the creation of a new central group to support the product and define it under each brand
  • A trans-organisational Communications strategy for the new product and what it meant to each business

Business benefit

Organisational clarity for the new product ensuring ROI on it in all businesses, clarity on roles and responsibilities, a new area of the business launched to support the integration of the product into all the other organisations.