Yachtworld.com, is the single most powerful and effective global marketing solution for the recreational marine industry. It originally employed 72 people in three different global locations in the UK and North America and has now grown to 220 staff. This was a successful business who wanted further expansion in difficult economic conditions. It is now known as Dominion Marine Media.
Services provided
- Creation of a People Plan which included a “spring clean” of the business, ensuring that the right people were in the right jobs with the right tools and the organisation was fit for business
- One-to-one business consulting for the managing director
- Creation of clear vision and growth strategy
- Redefining top roles to be more efficient and play to strengths, recruiting at executive and global director level
- Re-structuring at director level
- Performance Management training to ensure effective follow through on the People Plan
- HR consultancy with a down-to-earth practical approach
- Leadership training
- Integration training: to ensure new recruits were integrated into the business effectively and as quickly as possible
- One-to-one coaching for director and manager level
- Communications strategy
- Team coaching to encourage more effective communication, fast track decision making, less duplication and more efficient processes
Business benefit
The business doubled in size to 220 staff in four locations and is now Dominion Marine Media. It is the market leader in its field.
Current work with them involves the design of the vision for the business across all brands and the inclusion of values, developing into behaviours across the business, that are in use on a practical and consistent basis. This will also include team coaching and facilitator training for the Directors so they can own the vision and its embedding into the business.
